Virtual PA Insight: The Best Times to Post on LinkedIn for Maximum Engagement

If you're using LinkedIn to build your brand, grow your network, or generate leads, knowing when to post is just as important as what you post. Timing can make a significant difference in how much engagement your content receives - trust us, as Virtual Assistants, we see the same mistakes time and time again. So, when should you hit that "Post" button?...

Best Days & Times to Post on LinkedIn

As LinkedIn is a professional networking platform, meaning its users are typically most active during work-related hours. Based on engagement trends, here are the optimal posting times:

📅 Tuesday – Thursday (Peak engagement days) ⏰ Best time slots:

• 7:30 – 9:00 AM – The morning scroll before work begins

• 12:00 – 1:00 PM – Lunch break browsing

• 5:00 – 6:30 PM – After-work wind-down

  
  

Days to Avoid

🚫 Mondays – Most professionals are busy catching up on emails and planning their week.

🚫 Fridays – Engagement drops as people wrap up their work and shift focus to the weekend.

🚫 Weekends – Lower engagement overall, unless you're targeting entrepreneurs or international audiences across multiple time zones.

Maximize Your LinkedIn Reach: Pro Tips

✅ Test and Track – Every audience is unique, so experiment with different posting times and analyse the engagement.

✅ Engage Quickly – Spend 30-60 minutes responding to comments and starting conversations right after posting.

✅ Leverage LinkedIn’s Algorithm – Posts that receive early engagement get boosted in more feeds, increasing visibility.

Need Help Planning Your LinkedIn Content?

Consistency is key. A LinkedIn content calendar can help you stay organised and maintain a steady posting schedule.

As Virtual Assistants, we know how much time goes into planning and scheduling. Need support? Get in touch with our team—we’re here to help! 🚀