From Business Support to Booking Holidays: How We Became Our Clients’ Private PAs

We’ve always been focused on helping busy business owners get back their time. Whether it’s diary management, inbox zero, client follow-ups or document formatting, our mission is simple: to lighten the load.

But increasingly, we’ve found our support stretching beyond business hours — and into the personal lives of our clients.

Because when you’re juggling a growing company, back-to-back meetings, and a family calendar that looks more complex than a flight control tower, personal admin can quickly become the thing that tips you over the edge.

That’s when our clients start to say those magic words:

“Can you help with this… it’s not work-related, but I’m drowning.”

And just like that, we’re no longer just VAs. We’re Private PAs.

When “Can You Just…” Becomes a Whole New Service

It often starts with a small request.

“Can you book me a table for dinner Friday night?”“Can you research a weekend break for my partner’s birthday?”“Can you renew my car insurance – I just can’t deal with the phone calls right now.”

And before you know it, we’re:

• Booking spa weekends

• Comparing insurance quotes

• Sending birthday flowers

• Coordinating family holidays

• Researching kids’ clubs

• Organising dinner parties

• Arranging dry cleaning pickups

  
  

All the invisible work that keeps life ticking along and usually falls on the shoulders of already-exhausted business owners.

And you know what? We love it.

Because what we’ve found is that when we support the whole person – not just the CEO side, we make a real difference.

Why More Business Owners Are Hiring Private PAs

Being a founder, entrepreneur or business leader comes with freedom, but it also comes with relentless pressure. You’re wearing ten hats a day, making high-stakes decisions, managing people, building systems — and then still expected to remember your anniversary, book your mum’s birthday lunch, and coordinate a builder for the leaky tap.

The “mental load” is real. And it doesn’t magically disappear once the office doors close.

That’s why our clients are increasingly handing over not just business admin, but life admin. They want someone they trust to keep everything ticking – without having to micromanage it or keep a second brain for personal tasks.

What We Do as a Private PA

Here are just some of the ways we support clients in their personal lives:

✈️ Travel Planning & Bookings

We don’t just book flights – we create full travel itineraries, research hotel options, check visa requirements, and even book airport transfers. Whether it’s a business trip or a family holiday, we handle it all.

🎁 Gift Sourcing & Reminders

We keep track of birthdays, anniversaries and key dates, and help source meaningful gifts (yes, even for the notoriously hard-to-buy-for in-laws). We can order, wrap, and send – all without you lifting a finger.

🧘 Appointments & Self-Care

Need to schedule a health check, dentist appointment, or just book yourself a massage? Done. We make sure you look after yourself, not just your business.

🏠 Life Admin

From sorting out insurance renewals and paying parking fines to coordinating tradespeople for home repairs – we can take the admin off your plate so you can focus on what matters.

🗓️ Family Calendar Management

We help with school holiday planning, childcare logistics, family appointments and activity scheduling. Basically, we make your calendar work for your life – not the other way around.

Discreet, Proactive, Professional

Being a Private PA is about more than just being organised. It’s about trust. Our clients know that everything they delegate to us – business or personal – will be handled with the same level of discretion, attention to detail, and care.

We don’t just wait for instructions. We anticipate needs, spot gaps, and offer solutions. We become that calm, competent presence behind the scenes — making life run smoother without adding more noise.

Whether it’s emailing your child’s school, booking a surprise anniversary dinner, or flagging your MOT is due – we’ve got you.

Is It Time to Delegate More Than Just Work?

If you’re reading this and thinking, “I wish someone could just take this off my hands…” – you’re not alone. More and more business owners are realising that delegating personal tasks is just as valuable as outsourcing work tasks.

Because life admin is still time-consuming. Still mentally draining. Still a form of work.And if you wouldn’t spend hours booking someone else’s holiday or comparing dog walkers – why are you spending yours?

Ready for Life to Feel a Little Lighter?

We’re here to help.

Whether you want a few personal tasks off your plate or you’re ready for full Private PA support, LTM Assistants can tailor our service to suit your lifestyle and needs.

📲 Head to www.ltmassistants.com to book a discovery call.